Sunn Amplifiers, a brand with a rich history dating back to the 1960s, is poised for a revival. The brand, which was once a staple for iconic musicians like Pete Townsend, Jimi Hendrix, and the Beach Boys, is set to return to the music scene.
Under a licensing agreement with Fender, the Sunn Musical Equipment Corporation and Mission Engineering will lead the brand’s resurgence. James Lebihan, CEO of Sunn Amplification, expressed his excitement about the revival, noting the brand’s historical significance and the enthusiasm of both new and original team members joining the journey.
The new Sunn product line will range from $499 to $3,299 and will feature reproductions of classic Sunn designs using original tooling. Additionally, new products incorporating modern technology will be introduced to cater to contemporary musicians. These products are expected to be available globally by late 2023.
A brief history of Sunn Aplifiers reveals its significance in the music industry. Established in 1965 in Tualatin, Oregon, by Conrad and Norm Sundholm, Sunn emerged from a need for more powerful amplifiers. Norm Sundholm, a bassist for the Kingsmen, known for their hit “Louie, Louie,” found that his amplifiers were inadequate for larger concert venues. With the help of his brother Conrad, they designed a high-powered concert bass amplifier. Their early designs heavily relied on tube amplifiers, and by 1965, the demand for their products had outgrown their family garage, leading to the establishment of the Sunn Musical Equipment Corporation.
The brand’s prominence continued until Fender acquired it in 1985. Despite the acquisition, Sunn’s operations were shut down in 2002. However, in a recent turn of events, Sunn is set to make a comeback in 2023.
For those interested in learning more about the brand’s return, further details can be found on the Sunn Amplifiers official website.